http://sinatraco.com/blog Marketing tips and tricks for businesses south of Boston Sun, 29 Mar 2009 19:08:44 +0000 http://backend.userland.com/rss092 en There are many websites that you may consider using to help promote your south of Boston business.  Before you do, however, there are some steps you can take to learn about a website before you commit any funds.  I often receive emails from directories who are asking me to pay a fee ... http://sinatraco.com/blog/2009/03/29/how-to-research-a-website-wwwbigtreetopcom/ Not a day goes by that I don't bump into a web site that has a poorly designed home page.  Each one of these pages represent a significant missed opportunity because the home page is critical to the success of the full web site.  It gives the first impression and ... http://sinatraco.com/blog/2008/12/31/how-to-design-a-home-page-of-a-web-site/ “Cloud Computing is one of the most revolutionary business advancements of our time.  Now, even the smallest company can have access to the same cutting edge business technology used by Fortune 500 companies at a fraction of the cost.”  If you don’t know Cloud Computing (or even if you do) this post ... http://sinatraco.com/blog/2008/12/20/how-any-business-can-save-60-on-it/ Microsoft’s “Azure,” and quite possibly Microsoft itself, may fail due to a simple miscalculation.  It appears Microsoft believes Cloud Computing, a.k.a. Software-as-a-Service, is a "next generation" technology rather than a paradigm shift to a new form of computing.  A paradigm shift is when a new form of technology emerges that replaces the old, while a next ... http://sinatraco.com/blog/2008/10/31/%e2%80%9cazure%e2%80%9d-to-lead-to-the-end-of-microsoft/ It seems Microsoft believes it can slow down or stop the rising tide of Software-as-a-Service (SaaS), and it is this approach that may be the downfall of this monopolistic behemoth.  Like so many empires before them, the belief that they're too big to fail could be the root cause of their undoing.  There are some very ... http://sinatraco.com/blog/2008/10/18/why-microsofts-software-service-strategy-will-not-work/ I'm a big fan of Software-as-a-Service (SaaS).  I've been involved in this industry since it was in it's infancy, and now it's just starting to gain momentum.  Most tech magazines now have an article or two about SaaS in almost every publication.  We're on the cusp of tremendous change in the IT ... http://sinatraco.com/blog/2008/10/13/saas-microsoft-on-the-brink/ I'm a concerned US citizen who thinks the "bailout" needs far more protections so I propose the following "Sinatra Bailout Plan."  Who knows, it may actually work: Every company that needs assets removed from their books would give up a 20% equity stake in Preferred stock to the US Government.  These ... http://sinatraco.com/blog/2008/09/27/the-sinatra-bailout-plan/ This post is not about south of Boston web design, but I do think it is an important subject. There are elements of the $700B bailout that no one is talking about and I'm not sure why.  First, this bailout is not a classic bailout because the "bad debt" is actually ... http://sinatraco.com/blog/2008/09/21/what-you-dont-know-about-the-700b-bailout/ This post has little to do with south of Boston web design, but it is something I think is important.  Last week the SEC banned short selling for financial services stocks.  It was an unprecedented move.  Some have come out to denounce it, but I think this action was positive and should be made permanent, rather than ... http://sinatraco.com/blog/2008/09/21/why-short-selling-is-fundamentally-flawed/ I just took the kids to Disney World.  It was a full week of Emerson into a whole different world - each day we'd wake up and figure out what park to go to, what rides to experience, and where to eat.  If you've visited Disney World, you know how all ... http://sinatraco.com/blog/2008/06/28/disney-secret-for-small-businesses/