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	<title>Comments on: “Azure” to Lead to the End of Microsoft</title>
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	<link>http://sinatraco.com/blog/2008/10/31/%e2%80%9cazure%e2%80%9d-to-lead-to-the-end-of-microsoft/</link>
	<description>Marketing tips and tricks for businesses south of Boston</description>
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		<title>By: Jimmy Bernanke</title>
		<link>http://sinatraco.com/blog/2008/10/31/%e2%80%9cazure%e2%80%9d-to-lead-to-the-end-of-microsoft/comment-page-1/#comment-2211</link>
		<dc:creator>Jimmy Bernanke</dc:creator>
		<pubDate>Thu, 16 Apr 2009 17:37:45 +0000</pubDate>
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		<description>Great article, I liked the positive side of it. But I find it very unrealistic indeed. Firstly the concept of cloud computing is not new, it&#039;s been there for years now. Why didn&#039;t it take off? Answer is SECURITY. The &#039;paradigm shift&#039; described above fits well for general public applications, games, online chats, facebook-like widgets and stuff but is totally out of line with real corporate applications which require very high security needs. Think about DATA. DATA is part of the most precious resources a company possess. DATA is the blood of a company. DATA cannot be compared to electricity or clouded application components. Unfortunately this will never change and I would not be impressed if we are leading to a drastic downturn to desktop applications for this matter in 10 years or so...</description>
		<content:encoded><![CDATA[<p>Great article, I liked the positive side of it. But I find it very unrealistic indeed. Firstly the concept of cloud computing is not new, it&#8217;s been there for years now. Why didn&#8217;t it take off? Answer is SECURITY. The &#8216;paradigm shift&#8217; described above fits well for general public applications, games, online chats, facebook-like widgets and stuff but is totally out of line with real corporate applications which require very high security needs. Think about DATA. DATA is part of the most precious resources a company possess. DATA is the blood of a company. DATA cannot be compared to electricity or clouded application components. Unfortunately this will never change and I would not be impressed if we are leading to a drastic downturn to desktop applications for this matter in 10 years or so&#8230;</p>
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		<title>By: Jeff Sinatra</title>
		<link>http://sinatraco.com/blog/2008/10/31/%e2%80%9cazure%e2%80%9d-to-lead-to-the-end-of-microsoft/comment-page-1/#comment-1391</link>
		<dc:creator>Jeff Sinatra</dc:creator>
		<pubDate>Fri, 07 Nov 2008 13:34:55 +0000</pubDate>
		<guid isPermaLink="false">http://sinatraco.com/blog/2008/10/31/%e2%80%9cazure%e2%80%9d-to-lead-to-the-end-of-microsoft/#comment-1391</guid>
		<description>Omri - 

Thanks for the clarificatin...  As the details about Azure continue to come out, it will be interesting to see how Azure utilizes multi-tenancy, how upgrades work, integrations, etc. I think the API (integration) piece will be critical as MS has a tendency to take a monopolistic approach (as does Apple), but the new Web 2.0 &quot;cloud&quot; environment encourages companies to be more connected.  

Saying it and doing it are two different things -remember the hype prior to Vista and look what happened to that.</description>
		<content:encoded><![CDATA[<p>Omri &#8211; </p>
<p>Thanks for the clarificatin&#8230;  As the details about Azure continue to come out, it will be interesting to see how Azure utilizes multi-tenancy, how upgrades work, integrations, etc. I think the API (integration) piece will be critical as MS has a tendency to take a monopolistic approach (as does Apple), but the new Web 2.0 &#8220;cloud&#8221; environment encourages companies to be more connected.  </p>
<p>Saying it and doing it are two different things -remember the hype prior to Vista and look what happened to that.</p>
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		<title>By: Omri</title>
		<link>http://sinatraco.com/blog/2008/10/31/%e2%80%9cazure%e2%80%9d-to-lead-to-the-end-of-microsoft/comment-page-1/#comment-1390</link>
		<dc:creator>Omri</dc:creator>
		<pubDate>Fri, 07 Nov 2008 07:14:51 +0000</pubDate>
		<guid isPermaLink="false">http://sinatraco.com/blog/2008/10/31/%e2%80%9cazure%e2%80%9d-to-lead-to-the-end-of-microsoft/#comment-1390</guid>
		<description>Lots of the services that constitute the Azure Services Platform are multi-tenant.  For example, the .NET Workflow Service is a service that Microsoft stands up, that allows anyone to create a workflow using Visual Studio and upload it to the cloud, where it runs side by side with other workflows from other users, and can use from a tiny slice of a machine to many machines - i.e. &quot;auto-scale&quot;.  

Windows Azure&#039;s architecture is similar - you upload a piece of code and a manifest that says how many instances you want, and it takes care of the rest; you don&#039;t know whether your code happens to be co-located on the same machine (albeit a different VM). 

SQL Data Services is a multi-tenant implementation of a database.  

.NET Service Bus, .NET Access Control, Live Contacts, Windows Live ID are all multi-tenant services.

And so on...</description>
		<content:encoded><![CDATA[<p>Lots of the services that constitute the Azure Services Platform are multi-tenant.  For example, the .NET Workflow Service is a service that Microsoft stands up, that allows anyone to create a workflow using Visual Studio and upload it to the cloud, where it runs side by side with other workflows from other users, and can use from a tiny slice of a machine to many machines &#8211; i.e. &#8220;auto-scale&#8221;.  </p>
<p>Windows Azure&#8217;s architecture is similar &#8211; you upload a piece of code and a manifest that says how many instances you want, and it takes care of the rest; you don&#8217;t know whether your code happens to be co-located on the same machine (albeit a different VM). </p>
<p>SQL Data Services is a multi-tenant implementation of a database.  </p>
<p>.NET Service Bus, .NET Access Control, Live Contacts, Windows Live ID are all multi-tenant services.</p>
<p>And so on&#8230;</p>
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