The “magic pill” of Internet Marketing…
In our previous post I said there is no “magic pill” of Internet marketing, and gave some advice about how to increase your rankings in the search engines like Google and Yahoo!. Within this explanation I inadvertently uncovered the secret to Internet marketing: being a good Internet citizen!
The foundation on which the Internet is built is information – digitized ideas spread to the world. Being a good Internet citizen is about sharing good quality information with no stings attached. It’s about being a part of the conversation without an ulterior motive. It’s about profitability, but only to the degree you add value. It’s about the best, most imaginative ideas rising to the surface – the cream rising to the top.
As you begin to build your Internet strategy, think about what your business (or you) can share to make the Internet a better place. Everyone has something valuable to share, a life experience that can benefit others, a unique perspective about your specific industry.
The “magic pill” of Internet marketing is simply taking the time to share valuable ideas with others. Google and other search engines use sophisticated algorithms to find the the web sites that provide the most value to the people using their search tool. These tools are are designed to target good Internet citizens. So, instead of trying to figure out what those mathematical formulas may be, start by being a good Internet citizen with valuable content and an easy to navigate web site.
To me, a good quality blog is the way to provide this information, as I’ve shared in previous posts. It’s a tool that is perfect for the web and it should be no surprise that search engines are increasingly ranking blog posts high on their lists.
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April 12th, 2008 at 8:58 pm
[...] I liked it because it’s honest – there are so many “tips and tricks” out there related to SEO and most of it is trash. It’s similar in nature to my post about this subject, but takes the idea light years. Aaron Wall really does know his stuff and I’ve enjoyed every word of his book. [...]
April 18th, 2008 at 1:39 pm
[...] Those days are long gone – thank goodness! Try that “trick” today and you’ll quickly be banned and penalized and your ranking will drop. Now, it’s more about being a good Internet citizen as I recently discussed in a post. [...]