sinatraco.com Blog

Here are a few pointers when working with web designers and marketing consultants:

1. Clearly Outline Project Before Work Begins - Meet with the web designer to discuss the project and have them create a “Statement of Work,” which clearly outlines each stage of the project along with dates.  Look for specific deliverables and time tables.  Beware of vague statements, lack of dates, and no milestones.  If a written contract is not offered be very careful.
2. Own the Finished Product – Make sure you own all the files upon completion of the project.  Sometimes the designer keeps all the files (web pages and images), this often takes place when your web site is hosted on their servers.  Make sure you get copies of all final files, and ask for full access to the server files.  You want to make sure your investment is protected and you are not at the mercy of the designer/developer. 
3. Beware of ”Scope Creep” – Make sure both you and the web design firm are on the same page in terms of deliverables.  A solid ”Statement of Work” should help alleviate scope creep.  When you ask for new items (more pages, photography, training, etc.) make sure there are no hidden charges.  Be honest and open in your communications if the project begins to expand.  It’s natural for the scope of the project to “creep” and good communication can help you weigh the value of new ideas (i.e. is this new page really worth $XX?) 
4. Have a Clear Plan of Action for Updates – How is your web site going to be updated in the future?  How much does the designer charge for updates?  How quickly will updates take place?  Make sure you have a clear understanding of how changes will take place and who will make those changes. 
    
5. Understand How Payments are Made – Ideally, you’ll want the payment schedule in place before you begin.  Often, payments are made in thirds – one third upon execution of contract, one third when final designs are approved, and the final third due upon completion.  Before you make this final payment, be sure the site is fully functional.

If you have any questions about south of Boston web design or marketing feel free to request a free consultation from our corporate site:  www.sinatraco.com