Using a Blog to Make Connections
I’ve had success using a combination of Blog / PR / Links. This post highlights some of the ways in which to use a blog to inform, connect, and build alliances. Using a blog is a fantastic way to communicate with a specific target market. I’d search the web for a the specific idea, find good concepts, and post them to my blog along with some commentary.
Then, I’d contact the owner of the web site and let them know how much I appreciated their content and provide a link back to the blog. Almost everyone I contacted in this way replied to the email – I had dozens of contacts in a short period of time.
Once I had a few dozen posts on the blog I started writing Press Releases which resulted in a few stories in top-ten newspapers and a leading magazine. Anytime I received press I’d send an email to my list of contacts letting them know about the article. Because I had links to their web sites in the blog they appreciated the extra exposure.
Interestingly, after about 6 months of this activity I had 4 of the top 10 search engine results on Google for my industry. We went from virtually no traffic to over 1,000 visitors per week from the top companies in the industry. Plus, we built some great relationships with others who provided valuable content.
A few suggestions:
- Don’t SPAM people – Only send email to those who replied to your initial email
- Only post comments on your blog that you find genuinely interesting
- Don’t send email to your contacts more than once per month
- Be honest and genuine in all your communications - a blog is a place to build REAL connections, don’t do it with an ulterior motive
- Look for ways to partner with anyone who replies to your initial email – joint newsletters, white papers, conference calls, etc.
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September 3rd, 2007 at 9:05 am
[...] The nice thing about a blog, is there’s a ready-made network to share your content, and increase the number of high quality links back to your site. I’ve covered a basic strategy for blogging in a previous post, so I will not go in to too much detail here. However, I will share a fantastic tool that will get your good quality content spread throughout the ”blogospehere“ with a click of a button. [...]
March 20th, 2008 at 8:33 pm
I just used plr articles on one of my site and my traffic was increased just based on that alone.